Assistant Director of Marketing & Communications

We at Al Jaddaf Rotana Suite Hotel, are currently seeking for passionate and dynamic Marketing professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests.

The Assistant Director of Marketing and Communications leads the marketing, communications, digital and e-commerce function for the Al Jaddaf Rotana Complex (Al Jaddaf Rotana Suite Hotel, Arabian Park Edge by Rotana and Park Apartments Edge by Rotana) and its F&B outlets. Reporting to the Complex Director of Sales & Marketing (DOSM), the role co-owns with the DOSM and executes the commercial marketing strategy that drives brand.com and outlet revenue, strengthens brand positioning, and delivers measurable return across all paid, owned and earned channels. This is a hands-on leadership role owning e-commerce performance, paid media, social and content, agency and partnership management, and marketing analytics, while contributing directly to the commercial and revenue strategy of the complex.

General Duties and Responsibilities:

1. Strategic Planning

·         Support the DOSM in developing and implementing short and long-term marketing plans aligned with the complex’s commercial strategy, and take ownership of their day-to-day execution across the three properties and F&B outlets.

·         Develop and deliver the annual Marketing & Communications plan, in partnership with the DOSM, tailored to rooms segmentation and F&B, aligning with revenue targets and guest satisfaction metrics.

·         Conduct market research and competitive analysis to identify trends and opportunities, sharing insight with the DOSM to inform commercial strategy.

·         Allocate and flex marketing budget across channels and outlets based on performance and commercial priority, in collaboration with the DOSM.

·         Monitor and evaluate the effectiveness of marketing initiatives and adjust execution to meet agreed objectives.

2. Marketing & Communications

·         Communicate information about the property’s services, facilities, events and employees in a positive manner to the marketplace.

·         Implement data-driven strategies to increase direct bookings and optimise guest engagement throughout the customer journey.

·         Shape and articulate the property’s brand narrative across all channels: press releases, social media, digital campaigns and guest communications.

·         Lead and grow strategic partnerships, including beverage sponsors, banks, airlines, DMCs, community and CSR partners, to deliver added value, co-marketing and revenue opportunities.

·         Manage agency scope, deliverables, retainers and performance across creative, PR, social and paid partners.

·         Plan and execute photoshoots aligned with campaign objectives, overseeing creative direction and ensuring all visual assets authentically reflect the brand’s identity.

Rotana Brand Alignment

·         Ensure the property follows Rotana corporate brand guidelines across all campaigns, visuals and communications.

·         Localise and execute Rotana-driven campaigns (e.g. Rotana Escapes), supported by the DOSM, with strong ROI tracking.

Digital Marketing & E-Commerce

·         Own the end-to-end e-commerce function across brand.com (Rotana.com), driving direct online revenue, conversion and share of digital bookings for rooms and F&B.

·         Manage online content, imagery, rate and offer visibility across Rotana.com, rotanatimes.com and the F&B booking platforms, ensuring accuracy, parity and a strong conversion journey.

·         Manage SEO, site content optimisation and the digital customer journey to maximise qualified traffic and bookings.

·         Own the paid media strategy and budget across paid search (SEM/PPC), Meta, display, OTA sponsored placements, Expedia and PMAX, working with the appointed agency (BPN) to plan, execute and optimise campaigns.

·         Manage paid social and paid advertising for the hotel and outlets, with a clear focus on conversion tracking and return on ad spend, not awareness alone.

·         Ensure correct tracking, tagging and attribution (GTM, pixels, conversion events) are in place across all booking journeys so paid activity is measurable.

Social Media & Content

·         Lead the social media and content strategy across all channels, driving audience growth, engagement and a consistent brand narrative for the complex and its outlets.

·         Own the content calendar, production and publishing, including photography and video shoots, ensuring a strong pipeline of high-quality, on-brand and locally relevant content tailored to UAE/GCC audiences.

·         Direct the creative and social agency (MEANS Design) on content, mood boards, shoots and campaign creative, ensuring output reflects the property’s guests and positioning.

·         Ensure content authentically represents the property’s audience, including families and the South Asian and Arabic markets.

Public Relations

·         Own press releases and features about the property to local, national and international media.

·         Establish and maintain close contact with local, national and foreign journalists, influencers and key opinion leaders to maximise positive media coverage, supported by the DOSM.

·         Write and keep up to date the property’s press kit, biographies, newsletters and developments.

·         Work with the appointed PR agency to secure media coverage and influencer collaborations.

·         Integrate CSR initiatives into the communications plan, highlighting sustainability, community outreach, charitable partnerships and employee volunteerism, in collaboration with the DOSM.

F&B Marketing

·         Position the property’s restaurants and lounges as destinations for both residents and in-house guests.

·         Create tactical F&B promotions with measurable ROI (e.g. brunches, business lunches, seasonal campaigns), supported by the DOSM.

3. Loyalty & CRM (Rotana Rewards)

·         Lead the CRM, email marketing and EDM programme, including segmentation, automation and campaign performance.

·         Support initiatives to increase direct bookings, grow Rotana Rewards penetration across rooms and F&B, and optimise guest engagement across the customer journey, in collaboration with the DOSM and Revenue.

4. Distribution & Channel Optimisation

·         Oversee the property’s presence and content across OTAs and third-party channels in coordination with Revenue, ensuring brand consistency and competitive positioning.

·         Support direct-contribution growth across Rotana.com, ensuring “Book Direct” benefits are communicated clearly and rate/offer parity is maintained.

5. Reporting, Analytics & Continuous Improvement

·         Own marketing reporting and analytics, producing clear, regular dashboards on channel performance, campaign ROI, e-commerce conversion, paid media efficiency and social growth.

·         Actively participate in the weekly Revenue meeting, contributing marketing and demand-generation insight and aligning campaign activity with commercial need, need periods and segment strategy.

·         Track marketing spends against budget and demonstrate measurable return across all activity.

·         Use data and competitor insight to guide strategy and reallocate resource toward the highest-performing channels, and stay informed on marketing trends, best practices and emerging tools.

6. Leadership

·         Provide the leadership team with creative, commercially grounded ideas that enhance the image and revenue of the property.

·         Lead, mentor and develop the Marketing & Communications Executive, setting clear objectives and building capability, in line with guidance from the DOSM.

·         Represent the property at relevant events and maintain a strong profile in the local community.

·         Operate in a safe and environmentally friendly way to protect guests’ and employees’ health and safety, as well as protect and conserve the environment

·         Comply with the hotel environmental, health and safety policies and procedures

Education, Qualifications & Experiences

You are preferably a UK / US advertising, marketing or mass communication graduate with experience in a similar field and with a good knowledge of the local and international media and media culture. You must be computer literate with effective communication skills, both verbal and written in English and Arabic language ability is a definite plus.

Knowledge & Competencies

The ideal candidate will be dynamic and well qualified, with a high level of motivation and enthusiasm and should possess following competencies:

Understanding the Business
Influencing Outcomes
Planning for Business
Team Building
Valuing Diversity
Leading People
Adaptability
Drive for Results
Customer Focus
Managing Operations