Commercial Director

We are looking for an accomplished Commercial Director to join The Cove Rotana Resort in Ras Al Khaimah and play a pivotal role in shaping the resort’s next phase of commercial growth.

This is an exciting opportunity for a strategic hotelier who understands the dynamics of a large-scale leisure resort and knows how to turn market opportunities into measurable commercial results.

As Commercial Director, you will lead the resort’s integrated commercial agenda across Sales, Marketing, Revenue Management, Distribution, Reservations and Loyalty, bringing these functions together around one clear objective: to grow profitable revenue, strengthen market share and maximize the total commercial potential of the resort.

You will combine strategic thinking with strong market presence, commercial discipline and hands-on leadership to position The Cove Rotana Resort for continued growth across the UAE, GCC and international markets.

General Duties and Responsibilities:

• Develop and execute an integrated commercial strategy aligned with the resort’s positioning, business plan and growth ambitions.
• Drive profitable revenue and market-share growth across leisure, family, staycation, wholesale, corporate, MICE, groups and weddings.
• Strengthen the resort’s presence across key UAE, GCC and international source markets and identify new opportunities for growth.
• Optimize the overall business mix, balancing occupancy, rate, channel contribution, customer acquisition cost and profitability.
• Identify and develop higher-yield premium and luxury opportunities while protecting the resort’s strong leisure, family and staycation appeal.
• Lead strategic relationships with key accounts, DMCs, tour operators, wholesalers, travel agencies, corporate clients and other commercial partners.
• Strengthen the resort’s direct business and digital contribution while optimizing OTA, wholesale and other distribution channels.
• Partner closely with Revenue Management to maximize pricing, yield, inventory and total resort profitability.
• Work with Marketing to create compelling campaigns that translate the resort’s beachfront, villa and experiential proposition into demand and conversion.
• Maximize revenue opportunities beyond accommodation, including Food & Beverage, spa, activities, events and other resort experiences.
• Leverage Rotana’s loyalty ecosystem and CRM capabilities to increase guest engagement, retention, repeat business and direct bookings.
• Use market intelligence, commercial data and competitive insights to anticipate trends, identify opportunities and make informed decisions.
• Establish a high-performance commercial culture built around accountability, collaboration, pace and measurable results.
• Lead, coach and develop a strong commercial team, ensuring Sales, Marketing, Revenue, Distribution, Reservations and Loyalty work as one integrated function.

Education, Qualifications & Experiences

• Senior commercial leadership experience with an international hotel brand, preferably within a large beachfront or destination resort.
• Strong and broad experience across Sales, Marketing, Revenue Management and Distribution.
• A proven track record of delivering revenue, profitability and market-share growth.
• Strong understanding of leisure resort dynamics, multiple customer segments and international source markets.
• Good knowledge of the UAE and GCC hospitality landscape, with an understanding of international leisure demand.
• Strong commercial and financial acumen, supported by a highly analytical and data-driven approach.
• Proven ability to develop new markets, accounts, partnerships and revenue opportunities.
• Strong understanding of direct and indirect distribution, channel economics and customer acquisition cost.
• Excellent negotiation, relationship-management and influencing skills.
• A natural ability to build high-performing teams and create strong collaboration across commercial and operational functions.
• Strong communication, presentation and interpersonal skills.
• A proactive, entrepreneurial mindset and the ability to turn opportunities into action.
• The resilience and agility to succeed in a fast-paced and highly competitive resort environment.