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Job Description
We are currently seeking for passionate and dynamic guest focused Marketing & Communication professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests.
As a Marketing Executive you are responsible to assist the Marketing & Communication Team in the organization of events and seeking related sponsorship to cover all expenses while bringing revenue to the hotel, whereby your role will include key responsibilities such as:
- Set and implement and support social media and communication campaigns to align with marketing strategies
- Provide engaging conversations, brand/product knowledge, and insightful responses for the brand’s audience
- Respond to comments and customer queries in an hourly manner on all digital marketing platforms.
- Manage leads and referrals
- Assist the Ecommerce Manager in the development of the yearly digital marketing strategy; agree on action plans, and initiatives and finalize the yearly campaigns calendar
- Create effective social media content following the market’s latest trends that are relevant to the brand’s marketing activities.
- Using social media marketing tools to create and maintain the brand image.
- Interact with customers via the brand’s social media accounts.
- Setting key performance indicators (KPIs) for social media content performance, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
- Measure and report the performance of all social media content, and paid campaigns, analyze data to optimize the digital strategy, identify opportunities and conduct tests across all channels.
- Monitor the brand’s online reputation & awareness through social listening tools.
- Monitor and report on feedback and online reviews
- Build relationships with customers, potential customers, industry professionals, and journalists
- Stay up to date with social and digital technology trends
- Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
- Produce promotional and marketing materials
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing requirements, and to ensure competitiveness
- Raise all the PRs and smoothly follow up on the LPO’s status.
- Maintain marketing budget in a comprehensive easy to an accessible format
- Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities
- Website, Third-party website listings, and updates for all restaurants are to be monitored daily
- Maintain a directory and inventory of marketing resources, ensuring all resources are current and accurate and coordinating the creation of new materials as needed.
- Ensure the company's database is properly maintained, kept up to date, and adheres to legislation and is tracked and cleaned on a weekly basis in accordance with Restaurant targets.
- Prepare marketing activity reports and metrics for measuring program success and includes a review of pro-KPI versus a competitor
- Ensures all online - digital platforms are updated with the most up-to-date menus.
Skills
Education, Qualifications & Experiences
- A hands-on approach with a ‘can-do’ spirit
- Must be proactive with a meticulous eye for detail.
- Personal integrity, with the ability to work in an environment that demands excellence, time and energy
- The ability to manage and drive a highly dynamic operation
- Ability to find creative solutions while taking ownership of all duties and tasks assigned
- A degree in Marketing/Advertising/Communication or experience in Marketing
- Interest and experience in the F&B sector
- Proactive and can-do approach with the ability to drive campaigns using minimal guidance and own initiative.
- Experience in design is a plus
- Fluent in both verbal and written English, additional languages are a plus
Knowledge & Competencies
The ideal candidate will be a young, outgoing, vibrant and innovative individual. You will be able to work independently and promote at all times the brand image and market status, as well as maintain accurate documentations and accounts records on all clients assigned, while possessing following additional competencies:
Understanding Hotel Operations
Effective Communication
Planning for Business
Supervising People
Understanding Differences
Supervising Operations
Teamwork
Adaptability
Customer Focus
Drive for Results
Job Details
Preferred Candidate
About This Company
Beach Rotana
Hospitality & Accomodation Abu Dhabi, United Arab Emirates http://www.rotana.com/rotanahotelandresorts/unitedarabemirates/abudhabi/beachrotanaAn award-winning city resort with a prime waterside location and an enviable selection of modern leisure, dining and business facilities, Beach Rotana Abu Dhabi is much more than a hotel; it is a one-of-a-kind destination. This iconic five-star property, which is popular among discerning business and leisure travellers, as well as UAE residents, is an urban retreat with something for everyone. It provides direct access to the shops, services and entertainment attractions at adjacent Abu Dhabi Mall and is just minutes from the new Central Business District and Abu Dhabi National Exhibition Centre (ADNEC). Cultural and leisure attractions are also close by, from Sheikh Zayed Grand Mosque, Qasr Al Watan at the Presidential Palace and The Louvre Abu Dhabi to the stunning Corniche, Saadiyat Island and Yas Island with its fun theme parks. With Abu Dhabi International Airport just a 30-minute drive away, Beach Rotana offers guests the luxury of convenience during their stay. Escape the bustle of city life at Beach Rotana Abu Dhabi, which embraces you in the warmth of traditional Arabian hospitality as you step inside the lobby. Feel at home and relaxed in our 565 rooms, suites and serviced apartments, furnished to the highest standards and indulging you with stunning waterside or city views. With 12 remarkable and eclectic dining experiences under one roof, Beach Rotana Abu Dhabi is a gastronomic destination like no other. From succulent seafood at our popular over-water restaurant Finz, freshly-made Italian fare at Prego’s, Indian fusion delights at Indigo and fine steaks at Rodeo Grill, to exotic French-Polynesian dishes at Trader Vic’s, authentic German cuisine at Brauhaus and American-Japanese favourites at Benihana and so much more, you are spoiled for choice. Cafés, lounges, beach bars and in-room dining are also part of our impressive culinary offering.